Infrastructure

The infrastructure layer for game advertising.

The same way Google built the pipes for search ads and Meta for social, Monetizr connects gaming inventory to DSPs, SSPs, data partners, and measurement providers.That turns mobile gaming into a channel brands can target, scale, and measure like any other.

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Brands & agencies

Retail media networksRetail media net

Data vendors

OnAudience, Lotame

178M+ reach

Unique US players

5,000+ apps

Gaming inventory

How it works

Three layers, one system.

Monetizr unifies three connected capabilities so gaming can be planned, bought, and reported on like any other channel already in the media plan.

Layer 1

Targeting

Reach audiences by geography, demographics, interests, and purchase behavior, using the same data logic brands already apply everywhere else in their plan.

Layer 2

Delivery

5,000+ mobile gaming apps. 178M+ unique reach in the US. Brand-safe, with no user-generated content.

Layer 3

Measurement

Media KPIs, brand lift, and sales lift, closing the loop so gaming performance can be benchmarked against every other line in the plan.

About us

Our story

We connect brands with gamers through rewarded experiences driven by smart tech and a world-class team.

Headquartered in Atlanta, Monetization Solutions, Inc. (incorporated in 2023) is an advertising and data platform for mobile games. In 2023, the company acquired the Monetizr brand (founded in 2016), including its IP, publisher partnerships, and hard-earned market trust, and now operates under the Monetizr name. The team is led by CEO Andris Merkulovs and co-founder Martins Bratuskins.

The Monetizr team gathered outside an office building

340M+

Mobile gamers across the globe

>30%

Engagement rate on average

37s

Avg. attention

Our work

Trusted by category leaders

The platform runs on 100% opt-in, privacy-safe player data (zero-party signals captured directly in gameplay). This enables precise targeting and measurable brand lift, all without relying on IDFA. Today, global CPG leaders such as Procter & Gamble, PepsiCo, and Haleon, along with publishers like Kwalee and Voodoo, use Monetizr to deliver immersive, rewarded brand experiences at scale.

Monetizr unifies three layers into one system: consented identity (audience), in-game delivery (rewarded formats), and built-in measurement (brand lift). The result: campaigns chosen by players, not forced, reaching the world's 3.8 billion mobile gamers with brand experiences people actually want to engage with.

95.4%

Avg. VTR

2-4%

Avg. CTR

99%

Viewability

Leadership

Our founders

Andris Merkulovs

Founder and CEO

Mobile games is an untapped network, even though it has the highest attention metrics in the whole ad industry. So my vision is to create an ad network that enables all brands, no matter their size and budget, to meaningfully engage with gamers.

Martins Bratuskins

Founder and COO

We're building the ad-tech infrastructure gaming has never had. Search got Google. Social got Meta. Gaming stayed fragmented - leaving a 30x gap between ad spend and attention. I believe that gap is closing, and we're committed to close it.

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